Monday 1 December 2014
Monday 10 November 2014
Media 2.0
Media 1.0 celebrates key texts produced by media moguls and celebrated by well known critics.
Vague recognition of internet and new digital media, as an "add on" to the traditional media.
VCRs, posters, newspapers.
Media 2.0- interest in the massive "long tail" of independent media projects such as those found on youtube and many other websites, mobile devices and other forms of DIY.
DVDs, blu rays, TV.
Everything online is very free, there a comparison made between the internet and the wild west because of the freeness
Vague recognition of internet and new digital media, as an "add on" to the traditional media.
VCRs, posters, newspapers.
Media 2.0- interest in the massive "long tail" of independent media projects such as those found on youtube and many other websites, mobile devices and other forms of DIY.
DVDs, blu rays, TV.
Everything online is very free, there a comparison made between the internet and the wild west because of the freeness
Digital Revolution first draft
`Digital
Revolution/ Audience theory. What impact has the digital revolution had on the
film industry?
The digital
revolution has enabled the film industry to grow. This has happened through;
advertisements, new platforms and many more.
The digital
revolution has helped many films become more recognised for example, “X men day
of future past,” the digital revolution has helped this film gain publicity in
many ways, for example it was advertised
on a lot of websites such as “Buzz Feed,”
it was also advertised in cinemas and on TV. This growth of
advertisement has enabled the movie to gross $233,921,534. Katz and Lazarfeld’s
audience theory suggests that the advertisement is made to appeal to 18 year
old males as they are considered opinion leaders.
Stuart Hall’s
audience theory suggests that people may form 3 different opinions/ reading of
what is being advertised; preferred, negotiated and oppositional. An example a
preferred reading for “X men days of future past” is that it is a brilliant
film with good effects, good story line, good actors and a good director (Brian
Singer). A negotiated reading may be that although the effects and the CGI on
the film is very impressive, the story line is unrealistic and the film is
overrated. However, an oppositional reading would be that the film is
completely awful and the actors and directors are bad etc.
The digital
revolution has also enabled films to be released on different platforms rather
than just on VCRs the ways it used to be. For example, “Xmen days of future
past” was released in cinemas both 3D and non 3D, in IMAX, on blu ray and DVD
and is soon going to appear on TV. Independent films like; “A Field in England”
also uses different platforms to release the film, for example “A Field in
England was released on TV (film 4), on DVD, in some cinemas and on video on
demand. However independent films have different ways of being advertised, for
example, most independent films are not advertised as frequently on TV as
mainstream films, “A Feld in England” was not advertised at all on TV, although
a lot of advertisements were done online on sites such as “Rotten Tomatoes”.
Many reviews
have also been made for “A Field in England” for example; the Guardian and the
Times, However reviews for this film are more oppositional then reviews for
mainstream films like “Xmen days of future past.” This is due to the fact the
movie does not have big production and the actors are unknown along with the
director therefore it has no reputation.
Main stream
films also tend to be more popular than
independent film s due to the budget,
the budget is usually a lot bigger with main stream films, for example, “Xmen
days of future past” budget was $200 million whereas the budget for “A Field in England was
£300,000.
Monday 3 November 2014
Integrations
Vertical integration
This is when the production company has ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all the profits.
Horizontal integration
This is where a production company expands into other areas of one industry. this means that the company can develop in a particular area of production or they can buy out another company that deals with these areas.
Independent films are usually horizontally integrated whereas mainstream films are usually vertically integrated.
Synergy
Synergy is when films use products to promote and advertise there film, for example, the film skyfall used synergy when they teamed up with Heineken to advertised both the brand and the film.
Cross Convergence
This is when two different mediums join together to promote one another
This is when the production company has ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all the profits.
Horizontal integration
This is where a production company expands into other areas of one industry. this means that the company can develop in a particular area of production or they can buy out another company that deals with these areas.
Independent films are usually horizontally integrated whereas mainstream films are usually vertically integrated.
Synergy
Synergy is when films use products to promote and advertise there film, for example, the film skyfall used synergy when they teamed up with Heineken to advertised both the brand and the film.
Cross Convergence
This is when two different mediums join together to promote one another
Avatar
Avatar used cross convergence to advertise the film. they did this with the theme tune which was sang by Leona Lewis, this benefited both mediums.
Avatar teamed up with McDonald's and "coke zero" for extensive promotions
Audience Theories
Theories
Shannon Weaver 1949- basic communication model
Galtung and Ruge 1965- Government sends messages that are injected into us.
Blumer and Katz 1974- Gate keeper/editors inject messages into us. certain people control the flow of information. uses and gratification, states that there is 4 reasons why we watch thing; diversion, personal relations, personal identity and surveillance
Two step flow model by McQuail 1986- Opinion leaders control what people watch.
Shannon Weaver 1949- basic communication model
Galtung and Ruge 1965- Government sends messages that are injected into us.
Blumer and Katz 1974- Gate keeper/editors inject messages into us. certain people control the flow of information. uses and gratification, states that there is 4 reasons why we watch thing; diversion, personal relations, personal identity and surveillance
Two step flow model by McQuail 1986- Opinion leaders control what people watch.
Monday 13 October 2014
X men days of future past
file://localhost/Users/johna006.310/Desktop/Screen%20Shot%202014-10-13%20at%2014.07.56.png
I chose this review because it had thousands of views which shows that many people were relying on this site to determine whether or not they were going to watch the movie. This video also had very positive opinions on the movie and stated it was; "the best movie of the year
Screen shot of The Times movie review
This site had very positive opinions about this film and rated the film 4 stars out of 5. The review was written byKevin Maher.
The Guardian also had very positive comments to make about this film, however there was also some negative comments due to the fact that some people that had not seen the earlier X-men films may not understand the film or enjoy it as much as the people that had, for example, the Guardian stated: "If you've consulted your ring-binder of data from the previous six X-Men movies, you'll probably enjoy this. If you come to it fresh, it can be like trying to follow two games of chess at once."
On a whole, all the reviews had something positive to say about the movie which could possibly be due to the movie being such a big production along with the fact the it was directed by Brian Singer who had also directed the previous X-men movies which had done very well.
Youtube mini survey
I conducted a survey to find out who goes on, and why people go on Youtube.
The people I asked were in between the age of 14 and 24 and I discovered that most people use Youtube to watch music videos, although some people used it to watch their favourite You-tubers and a smaller percentage used it to watch trailers for new films. From my research I found that people go on Youtube for on average 6 hours a week.
My conclusion from this research is that the majority of people that go on Youtube are under 25 years old, however some people over 25 years old go on Youtube regularly (usually to listen to music) although these people go on Youtube less often.
My reason for going on Youtube is to find out information about the making of films and the actors in films. I also enjoy following some You-tubers such Buzzfeed.
The people I asked were in between the age of 14 and 24 and I discovered that most people use Youtube to watch music videos, although some people used it to watch their favourite You-tubers and a smaller percentage used it to watch trailers for new films. From my research I found that people go on Youtube for on average 6 hours a week.
My conclusion from this research is that the majority of people that go on Youtube are under 25 years old, however some people over 25 years old go on Youtube regularly (usually to listen to music) although these people go on Youtube less often.
My reason for going on Youtube is to find out information about the making of films and the actors in films. I also enjoy following some You-tubers such Buzzfeed.
Monday 29 September 2014
Production of X men
X Men Days of future past 2014
The budget for this film was $200 million and it made $750 million. this film was half british and half american and was a non independent.
One problem that came about in the making of this film was that the casting had to be re negotiated and some characters had to be changed, for example Jennifer Lawrence replaced Rebecca Romijn as mystique.
Brian singer was the director of this film and was also the director of all the previous X Men films and "The usual suspects." Singer originally turned down the offer because of the fact that he didn't know about the comics.
Filming took place in Washington DC purely because it was where the film was set. The film was also filmed digitally.
The music label for this film was sony
| Production company |
|
|---|---|
One problem that came about in the making of this film was that the casting had to be re negotiated and some characters had to be changed, for example Jennifer Lawrence replaced Rebecca Romijn as mystique.
Brian singer was the director of this film and was also the director of all the previous X Men films and "The usual suspects." Singer originally turned down the offer because of the fact that he didn't know about the comics.
| Starring |
|---|
Filming took place in Washington DC purely because it was where the film was set. The film was also filmed digitally.
The music label for this film was sony
Monday 8 September 2014
Amazing spider man 2 (2014)
-directed by Marc Webb
-The sound stage work was done by Grumman Studios
-Was filmed in Williamsburg, Brooklyn
Exhibition
-Grossed $8.7 million on early thursday night showing
-the budget was $200 million. box office £708.3 million
-Was released on BluRay and DVD 4 months after release
Distribution
-Marketing budget
-Games were produced
-Footage was shown at new years eve festival in Times Square
A review is on IMDB is here
Exhibition
-Grossed $8.7 million on early thursday night showing
-the budget was $200 million. box office £708.3 million
-Was released on BluRay and DVD 4 months after release
Distribution
-Marketing budget
-Games were produced
-Footage was shown at new years eve festival in Times Square
A review is on IMDB is here
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